Vitaly Gachkovsky
is a product designer and creative coder making digital feel humane

Selected work

devexperts
Digital transformation for a B2B2C fintech giant
ugly-sweater-club
E-commerce for a fashion brand embracing the imperfections

About

Work principles

Humanism. The main part of design is its impact on the people — whether it’s emotional impact, functionality, education, or anything else.

Ethicality. A designer must think about the impact their work makes on people or the environment, and they should avoid having their work be used for harm.

Inclusivity. Design must not voluntarily exclude oppressed groups of people, and the interface must be convenient for people with special needs.

Performativity. The process of creating design is as important as the result.

Product capabilities

UX/UI design
Marketing research
Web development
UX copywriting
A11y optimization
User testing

Brand capabilities

Visual Identity
Brand strategy
Creative coding
Printed matter
Merch & objects
Editorials

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